Project #61513 - Packaging Analysis Assignment

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MARKETING 110
Section 006 

Packaging Analysis Assignment (Value 5%)

Find a unique package from a consumer good and analyze it according to the literature on packaging and branding (see chapter 11).  Include a sample of the package (or high quality photo) with your submission.

Write a 1-2 page analysis addressing the following questions:

 

  1. Describe the unique features of the package.
  2. What legally mandated information is on the patckage?
  3. How does this package protect the product?
  4. How does the package protect or create value for the consumer?
  5. How does the package create value for the retailer and other marketing intermediaries?
  6. How does the package aid in promotion of the product?
  7. Describe the brand, design, color, and symbols on the package.  Discuss what these communicate and how these relate to the target market.
  8. Critically analyze the effectiveness, the ethics, and environmental sustainability of the package.  

Subject Business
Due By (Pacific Time) 03/09/2015 08:25 am
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