Project #62459 - Blue Ocean

Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance A product or service that might be considered a blue ocean move and why An alternative red ocean move for the same product or service along with the pros and cons of that strategy Format your paper consistent with APA guidelines. Barger, V. A., & Labrecque, L. I. (2013). An integrated marketing communications perspective on social media metrics. International Journal of Integrated Marketing Communications, 5(1), 64-76. Jankovic, M. (2012). Integrated marketing communications and brand identity development. Management, (63), 91-100. Kim, W., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 76-84.

Subject Business
Due By (Pacific Time) 03/18/2015 05:00 pm
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