Project #62851 - Public Relations Theory Assignment. (3 pages) (English)

Situation: You have been hired to analyze the communications activities of your company or organization and to recommend whether or not it makes sense to re-organize its public relations effort. If you aren’t currently working, use an organization or company you are familiar with, or one you would like to work at:

  • Explain how Systems Theory can help you understand how a public relations department fits into your organization. What public relations theories do you think might work to guide your practice of PR in your organization? Which theories wouldn’t work in your organization? Explain your thinking.
  • Describe Schramm’s theory of communication, and then discuss the relationship between theories of public relations and theories of communication.
  • Explain what legal and ethical issues your public relations staff may have to address. Discuss help available to recognize and deal with ethical issues. Also, explain key legal issues such as copyright, libel, and privacy laws that impact public relations departments almost every day.

Your Midterm Exam paper should be not more than 3 pages, EXCLUDING the references (in APA format) and appendices, and must:

  • follow APA formatting
  • be written, double spaced using 12-point Times or New Times Roman font with 1" margins at the top, bottom, and sides of each page

Subject History
Due By (Pacific Time) 03/19/2015 02:36 pm
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