Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.<br><br>If you are finished reviewing this scenario, close this window and return to this Week's You Decide tab, in eCollege, to complete the activity for this scenario.<br><br>You can return and review this scenario again at any time.
Based on all of the information above, write a proposal for an e-CRM system. The proposal should be between three to five pages and should include the following:
- Create a basic overview of the advantages of an e-CRM system and why Our Town Photography would benefit from such a system.
- List the specific data you would store in your system. (Be creative and include specific items such as Name, Address, Birthdates, Purchase History, etc., and other pertinent data that will help identify customers for upcoming events.)
- Research at least two e-CRM systems that are available and do a compare-and-contrast between the two systems. List the advantages and disadvantages of each system and create a side-by-side comparison matrix.
- Write a brief recommendation of which system you will choose and be sure to support your answer with specific data. In other words, this system will cost money; be able to explain why Catherin should invest in the system.