Project #65021 - Nonprofit Marketing Research Journal

 
 
 

Nonprofit Marketing Research Journal 

Open Source Material – Topics 1, 2 & 3

For this assignment you will spend five days researching and documenting the nonprofit of your choice.  You will assume the role of a nonprofit marketing manager who monitors and impacts both the internal and external marketing environments. I would like you to complete this assignment during the third week of the course for each of five consecutive days. You should include discussions of: 

         the competitive environment

         examples of target audiences and stakeholders

         is your nonprofit in the news?

         how social media marketing impacts your nonprofit

         how your chosen nonprofit might impact a situation (such as the Red Cross aiding in natural disasters)

         where your nonprofit operates - locally, globally or both? 

Using a journal format is actually a great way to lay a foundation for a marketing plan, because you are looking at your organization relative to a time frame. And a journal is a great tool to use prior to any marketing endeavor, because the research and observations you document will support the marketing strategies you devise.  As in any journaling activity, some days you might write more and some days less. Your writing style should be similar to a diary or field notes, with observations taken and your thoughts about how you think or feel about  something, in combination with the required elements of course.   After completing this six-pagedouble-spacedassignment you may even decide that a journal is a powerful and useful tool for a nonprofit marketing manager to keep!

Required elements:
         Use and explanation of the marketing mix     

         The value proposition offered by your nonprofit

         The mission statement of your nonprofit

         Types of multi/social media and other communication mediums your nonprofit uses

         Research and source at least five references  

Bloom's for the marketing journal:

Evaluating – collaborating, critiquing and networking, interacting with internal and external environments. 
Creating – reorganizing acquired information.

Multimedia/Social Media: These are sites I think you should be familiar with and suggest the use of these sites towards the assignment. In other words, you might mention how you think your nonprofit could benefit from using one of these sites.  The purpose here is to introduce you to sites you may not be familiar with and to apply them in the context of a specified learning outcome, in this case, your Journal.

Wordle – create word-specific marketing 
http://www.wordle.net/create

Feedly – news delivered to you 
http://www.feedly.com/

Tag Galaxy – an interactive and mnemonic way for your target audience to communicate with you 
http://www.taggalaxy.de/

Boolify – word-based search tool 
http://www.boolify.org/

Wevideo – create an online video 
http://www.wevideo.com/

Screener – free instant screencasts 
http://www.screenr.com/

Nonprofit marketing journal rubric:

Score:

5-0 points

5-0 points

5-0 points

5-0 points

5-0 points

Quality: Journal lacked typos, was grammatically correct and included page numbers. Was seven or more pages in length with additional charts, diagrams and references.

Journal was seven pages in length without additional charts or diagrams and was mostly free of typos, and grammatical errors.

Journal was less than seven pages in length and contained multiple typos, grammar and spelling errors.

Journal was less than seven pages in length, and contained multiple typos, grammar and spelling errors.

Student turned in a subpar assignment not meeting page length criteria and/or typos and grammatical errors, or did not turn in the assignment.

 

Evaluative:Demonstrated an outstanding mastery of marketing concepts in use of vocabulary and appropriate research.

Included all of the required elements

Student demonstrated and above average comprehension of material.

Included most of required elements.

Student demonstrated an average understanding of material.

Included only some of required elements.

Student demonstrated a below average comprehension of material.

Included only several of the required elements.

Student demonstrated a very minimal or complete lack of material comprehension.

Included very few required element

 

Rubric Name: Marketing Journal

 
Criteria

Journal lacked typos, was grammatically correct and included page numbers. Was six or more pages in length with additional charts, diagrams and references. Demonstrates a superior knowledge of material.

Journal was six pages in length without additional charts or diagrams and was mostly free of typos, and grammatical errors.  Demonstrates an outstanding knowledge of material.

Journal was less than six pages in length and contained multiple typos, grammar and spelling errors.  Demonstrates a good knowledge of material.

Journal was less than six pages in length, and contained multiple typos, grammar and spelling errors.  Demonstrates an average knowledge of material.

Journal was less than six pages in length, and contained multiple typos, grammar and spelling errors.  Demonstrates a below-average knowledge of material.

Demonstrated a superior mastery of marketing concepts in use of vocabulary and appropriate research.

Included all of the required elements.

Demonstrated an outstanding mastery of marketing concepts in use of vocabulary and appropriate research.

Included all of the required elements

Demonstrated a solid mastery of marketing concepts in use of vocabulary and appropriate research.

Included most of the required elements.

Demonstrated an average mastery of marketing concepts in use of vocabulary and appropriate research.

Included some of the required elements.

Demonstrated a below-average mastery of marketing concepts in use of vocabulary and appropriate research.

Included few required elements

Overall Score
           

Subject Business
Due By (Pacific Time) 04/05/2015 12:00 pm
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy