Project #65253 - AIDA TV Commercial Critique

Go to www.hoglezoo.org, click on "About Hogle Zoo" on the bar at the top
of the home page, then click on "Zoo Videos." Scroll down to "Marketing & Advertising
Media" to the TV commercials posted. Using the AIDA model for effective
advertising to be discussed in class, evaluate ONE of the Hogle Zoo TV spots
(NOT the Animal or Zoocast videos). Additionally, choose and evaluate ONE
current local (not national) TV commercial airing by using the same AIDA model.
For both commercials describe in detail and in 700 words or less why the spots
either do or do not measure up to the four AIDA principles. What makes the two
spots appealing? Not appealing? Do you feel the two spots were effective in
reaching their target audiences? What would YOU as the creator of the spots do
differently? How do the spots compare to other commercials that you have
recently seen that you feel have effectively used AIDA? I will look to make
sure you understand AIDA. References and other sources cited are a plus.

Subject Business
Due By (Pacific Time) 04/07/2015 12:33 pm
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