Project #65305 - Caesars Palace Technology

Page 1: Title page (20 points) • Name of the company, group member names • Course number, date • Write down who is responsible for the Section 1, 2, 3, and 4 Pages 2: Section1: Company • Macro environment: (20 points) o The company’s current external environment that requires some retooling o Tips: Think about changes in demographic, economic, political, technological, legal, and environmental factors o e.g., The number of customers purchasing our products/services via their mobile devices has increased. • Micro environment: (20 points) o Your company’s current internal environment that requires changes in technology o Tips: Think about the company’s strengthens and weaknesses in terms of financial and human resources, location, and relationships with customers, employees, and suppliers. o e.g., The company’s target market is younger generation and it has enough financial and human resources, but has not developed its mobile app for customers. • Objectives of your plan: (20 points) o For example: To retain existing customers, keep up with competitors, enhance customer experience, increase revenue by X%, decrease costs by X%, target a new market, promote a new product or service, expand to a new area/location, alter your current marketing strategy, meet legal requirements, and be socially responsible. Page 3: Section 2: Technology • Describe what technology your company plan to upgrade or implement o Function and features of this technology (20 points) o The selected vendor and explain the main reasons why your team chose this vendor. If you cannot find a proper vendor for this technology, you can propose developing it (20 points) • Using the return on investment (ROI) template, explain your budgetary constraints: How much money you plan to spend on this project and how much benefit you can get. o Benefits: e.g., increase hotel room rate by 10%, increase customer awareness in the new market, and increase food selling price by 5% (20 points) o Costs: e.g., purchasing costs, maintenance, insurance, and labor (Tips: It will be great if you can obtain actual information from the vendor. If not, you will need to come up with reasonable costs) (20 points) Page 4: Section 3: Evaluation (20 points) • How will you know if your investment on this technology was successful after one year from the implementation? In other words, how are you planning on measuring your results? e.g., survey customers, measure energy consumption, media exposure, number of fans on the company’s social media, product/service price, and new customers • What will you do if you don’t see the expected results after one year? Page 5: Section 4: References (20 points) • Include at least 3 references made in your plan • Use APA style: Useful website http://owl.english.purdue.edu/owl/resource/560/01/ • One point will be deducted for each grammar error: It is strongly recommend you have the final report reviewed at the Writing Center before submit it.

Subject Computer
Due By (Pacific Time) 04/06/2015 03:00 pm
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