Project #65364 - International marketing

Please answer the two questions as below based on the case study as per attached...

**Please write in point form and provide explanation for each point.***

 

***Each question write 1 page with Times News Roman, font 12, spacing 1.5***

1) What were the advantages and disadvantages of the secondary research conducted by Seagram? To what extent would a small business, which is trying to enter international markets for the first time, experience the same disadvantages?

 

2) Why did Seagram opt for qualitative research into the Chivas Regal brand, and how did it determine which geographical markets to research?

 

 

Subject Business
Due By (Pacific Time) 04/07/2015 06:00 pm
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