Project #66092 - I&O Psychology - Research Assignment #3

1.                          Consumer psychology has a large impact on our daily lives. There are a number of factors that consumer psychology is comprised of. One of the main aspects of consumer psychology is the research methods utilized to obtain information regarding consumer behavior.

 

2.                          Write and describe each one of these Research Methods.

 

1) Neuromarketing,

2) Testing Reaction to Ads and

3) Surveys and Public Opinion Polls

 

 

3.                          Locate one Academic Journal Article that relates to consumer psychology and provide specific details of the article.

 

4.                          Find one full-text academic journal article published in the last ten years in a library (virtual or real) that bears on Consumer Psychology. Describe any new findings from the journal article. Elaborate. Be sure you provide enough information so that the reader of your Research Assignment knows you read the whole article, and not merely a summary of it (an Abstract). Be sure you cite this journal article using APA style in the References section.

 

·                                          Write a minimum of 300 words, NOT including the references you cite. Paragraphs are not a lost art. Do not write in "bullet" or outline form. Use complete sentences throughout.

 

APA style format

Subject General
Due By (Pacific Time) 04/15/2015 11:00 am
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