Project #66180 - Marketing - brand scorecard

These Questions are to be answered by a case study that I will upload once I submit this project. (Mainly the marketing section of the case study).

 

Five marketing KPI's; clear rationale for the choice of these KPI's. (Key Performance Indicators)

 

 

Realistic understanding of how the KPI data could be collected and presented using an MIS (e.g. traffic light, trend analysis, etc); to include both 'hard' and 'soft' measures.

 

 

Demonstrate understanding of the Brand Scorecard concept through the development of a Brand Scorecard to present these KPI's.

 

 

Clear understanding of how the Brand Scorecard will contribute to Marketing Performance Management (e.g. evaluation of performance and setting of objectives/targets).

 

 

I've already picked 5 KPI's based on the Quality of the business, which are:

  • Price Premium
  • Customer feedback
  • Differentiation
  • Percieved value
  • Economic benefits
Word limit: A page per question and the brand scorecard for the company.

Subject Business
Due By (Pacific Time) 04/13/2015 12:00 am
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