Project #66391 - International marketing: Starbucks articles

Please answer the following question based on two articles of Starbucks that I had provided the links here by writing in the powerpoint form:

 

Starbucks articles link:

1) http://www.bloomberg.com/bw/stories/2005-06-19/bw-50-strong-lattes-sour-notes-at-starbucks

 

2) http://www.bloomberg.com/bw/stories/2002-09-08/planet-starbucks

 

The question need to be answered is:

1) What challenges does Starbucks face in attempting to create a global brand?

 

***Must put in the table form in ppt format, 1 table is for all the challenges that Starbucks faced in article of Strong Lattes, 1 table is for all the challenges that Starbucks faced in article of Planet Starbucks.***

***Each point in the table must provides its own explanation.

 

Thanks.

 

Subject Business
Due By (Pacific Time) 04/14/2015 12:00 pm
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