Project #67273 - Mcdonald's Project Strategy

This assignment is the final paper of my team project. And we are going to write a 30 double pages paper. My part is part A, which is external enviorment include competitor analysis ad industry background and trends. You just need to do my part which should be 5-6 pages, and because im an international student, so please use simple English. And I need five references in my essay. 

The attachments are the directions from my team leader and my professor, please read ONLY THE RED PART IS MY PART!!! TEAM SCOPE: 1. Executive summary (1 page) 2. Central contents (29 pages) 1. Strategic Management Inputs (Situation Analysis) (18 pages) A. External Environment (Industry and Competitor Analysis) (5 pages) +> Competitors analysis (2.5 pages) (Need to expand the ideas) +> Industry background and trends (2.5 pages) B. Internal Environment (Core Competencies and Competitive Advantage) (13 pages) +> Background & history of McDonald’s (1 page) +> Current vision and mission (make sure to paraphrase) (0.5 page) +> Current governance and corporate structure (1 page) +> Business model (How it makes money) (1.5 pages) +> Entry modes of McDonald’s (Ethan and Lin’s parts need to expand) (2 pages) +> Competitive advantages (brand, market share) (1 page) +>Current strategy of McDonald’s (4 pages) < 5 determinants of national advantages in Australia and India • International Corporate-level strategy ->Acquisitions: Chipotle, boston market +> Current performances and problems & reasons for problems (2 pages) 2. Strategy Formulation (5 pages) A. Mission and Vision (this is the new mission & vision that we recommend) B. Strategic Alternatives This is what the strategy that we recommend McDonald’s <<<< Biggest part 3. Strategy Implementation (5 pages) A. Strategic Alternative Execution <<< This is how we implement our strategy (Include 4P and SWOT) B. Organizational Strategy (Governance, Structure, Leadership) <<< Suggest how to change organization in term of governance, structure, leadership • New corporate structure (more or less employees, etc.) • New governance (policies) • New leadership 4. New strategy risk management <<< risks for our new strategy (1 page) III. Summary (1.5 page) Total: 31.5 pages We will need a lot of references (20 - 25 references) The directions on the syllabus. APPENDIX E: GSM TEAM COMPANY STRATEGY PROJECT The GSM Team Professional Summary is an important business report and must be accurate, clear, complete, and concise. This 20-30 page (not including appendices of financials and other exhibits) professional summary should be divided into three broad categories: (i) Executive Summary; (ii) Central Content including environmental analysis, vision and mission, strategy formulation, and execution; and (iii) Conclusion. Executive Summary: This is a very important part of your report and it should stimulate interest and “hook” the reader. In other words, make the reader want to continue. It should include a brief history of the company, a rationale for why the GSM Team chose the company, an overview of the key players (management and board), industry trends, overview of company strengths-weaknesses-opportunities-threats, overview of key strategies and how they have been executed, and a sense for your conclusions. Central Content: This is the heart of the report and it should be objective and interpretative. Specifically, each GSM Team will report what it has observed and then interpret what it believes this will mean for future operations. The body should be divided into CLEARLY marked sections according to our Strategic Management Text. Below is an example of potential sections: 1. Strategic Management Inputs (Situation Analysis) a. External Environment (Industry and Competitor Analysis) b. Internal Environment (Core Competencies and Competitive Advantage) 2. Strategy Formulation a. Mission and Vision b. Strategic Alternatives 3. Strategy Implementation a. Strategic Alternative Execution b. Organizational Strategy (Governance, Structure, Leadership) The sections should include both a quantitative analysis and a qualitative analysis. The primary focus will be the reporting of your findings. What performance characteristics did you notice and what do you believe will be the long-term implications of those performance characteristics? For example, if you are addressing issues of a financial nature, one of the many issues you might identify could be a significant trend in profitability as compared to the industry. If profitability is increasing at a faster pace than industry competitors it might encourage expansion or diversification. If you are addressing issues of a qualitative nature, you might comment on how the company treats its employees or what type of corporate culture exists and make a suggestion of how this might affect the company’s performance in the future. Summary: The Conclusion should connect all of the parts of the professional summary by providing a cursory summary of the introduction and a cursory summary of the central content section. Next, a series of opinions and overall conclusions about the company’s performance should be expressed citing specific details (events, facts, and/or figures) to justify each of the team’s opinions. The report should be objective and professional with the appropriate embedding of statistics to instill confidence in the reader of your report. It is important to remember that no company will perform well in all categories. It is essential to avoid expressing a series of unsupported opinions or making unsubstantiated statements.

Subject Business
Due By (Pacific Time) 04/23/2015 12:00 am
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