Project #67311 - article summary in form of scientific method and pp

Class,

As part of the requirement for Marketing Management 640 each student will be assigned and must complete a  1 – 2 page summary based on this format outline of one of the marketing article listed below by the end of the term. Additionally, each student will also submit a similar summary on a newer article from the list of Journals below on a similar topic that was published not earlier than 2007. This newer article summary will be presented in class. (Presentations should be in Powerpoint ).

Research Articles

OUTLINE

Research Problem

Research Theory

Methodology

Hypotheses

Instruments

Sample

Findings

Implications

Future Research

 

 

 

 

Articles; Paul F. Anderson "Marketing strategic planning and theory of the firm" and8. Customer Value: The Next Source for Competitive Advantage - Woodruff, Robert B., Academy of Marketing Science Journal, Spring 1997; Vol. 25, Iss. 2, p. 139 – 153

Subject Business
Due By (Pacific Time) 04/05/2015 03:49 pm
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