Project #67324 - 2nd assignment

Additionally, each student will also submit a similar summary on a newer article from the list of Journals below on a similar topic that was published not earlier than 2007. This newer article summary will be presented in class. (Presentations should be in Powerpoint ).

 

Research Articles

OUTLINE

Research Problem

Research Theory

Methodology

Hypotheses

Instruments

Sample

Findings

Implications

Future Research

8.  Customer Value: The Next Source for Competitive Advantage - Woodruff, Robert B., Academy of Marketing Science Journal, Spring 1997; Vol. 25,  Iss. 2,  p. 139 – 153

3 SLIDES

Subject Business
Due By (Pacific Time) 04/19/2015 12:00 am
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