Project #67458 - 3 page marketing paper (based on article 2014)

Each paper has 1” margins on all 4 sides, double spaced, Times New Roman type, 12 pt. size.

No need for cover page, Table of Contents, or Abstract. The References are listed at the end of the paper, not on a separate page. Put your name and course information in a single line at the top of the first page. The next line will have your title (centered) then the manuscript begins on the following line.

 

ASSIGNMENT: Find an article written after September 30, 2014. The article should be about a new consumer product introduction that is added to an existing product line. For example Cheerios may be introducing a new flavor with bits of green beans and carrots added (“Veggie Cheerios”). It is your choice of which brand you study in this short report. Please make sure it is a USA consumer item.

 

How does the new product relate to existing products offered by the brand? How does the new expanded product line compare to product lines offered by the leading competition? Profile the new product’s target market (explain if this is different from the target market for the other items in the product line). Why do you think the product was added? What is your view of the potential success / failure of the product? Most of this paper is your personal observation, but some citations are clearly needed, especially in the review of the total product line, the competition. Graphics of packages are a nice touch for this paper and should also be cited.

 

The body of the paper will be from 3 pages

Subject Business
Due By (Pacific Time) 04/22/2015 12:00 am
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