Project #69282 - MKTG225-1502A-04 Introduction to Marketing

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Your client is very excited about some of the research that you have already done on repositioning the company’s brand using the 4 Ps of the marketing mix. You have been asked to prepare brief proposal to show your progress on repositioning the brand in the marketing plan using a strengths, weaknesses, opportunities, and threats (SWOT) analysis.

Prepare a brief proposal in PowerPoint that illustrates how a SWOT analysis can help reposition your selected product. Your proposal should include the following sections:

  • Title slide
  • Company and product overview: Use information that you have already researched from previous client presentations to briefly describe your client’s company and product. (1 slide)
  • SWOT analysis: Perform a SWOT analysis on your company and brand: 1 slide for each SWOT component. (Totaling 4 slides)
  • Brand recommended positioning strategy: Based on your brand’s personality that you have determined from the four pillars, add a recommendation for a brand positioning strategy and how you think the brand should grow in the future. Include consideration of how research can assist the company in understanding its economic value in the marketplace. (1 slide)
  • References slide

Please submit your assignment.

Subject Business
Due By (Pacific Time) 04/30/2015 12:00 am
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy