Project #70056 - Marketing (only interested in marketing experts)

Assignment

 

Instructions on Assessment:

 

 

 

You are required to submit a 3,000 word (+/- 10%) individual assignment covering the following tasks.

 

Please ensure that you allocate the word count to tasks according to the marks available in each part.

 

 

 

Task One (60%)

 

 

 

For task one you are required to choose a service organisation, as outlined in the lecture programme. This can be in either a B2B or B2C environment: further advice on this will be provided in class. Using this company as a case study, complete the following tasks:

 

 ( The service organisation I have chosen is Emirates Airline)

 

1. Provide an introduction to the company and use theoretical models to outline their service offering.

 

(10 marks)

 

 

 

2. Using supporting research, outline what factors customers will take into account when assessing their level of satisfaction for your chosen service.

 

(25 marks)

 

 

 

3. According to Hill and Alexander (2006), most organisations lose at least 10% of their customer base per year. What practical changes could your chosen organisation implement to improve attitudinal and behavioural loyalty?

 

(25 marks)

 

 

 

Task Two (30%)

 

 

 

This section is not focused upon your chosen service organisation but is instead a more generic review of academic concepts that have been covered in the module. You are required to complete a literature review covering one of the below topics that have been covered in the module:

 

 

 

  • Retail Servicescapes (lecture 9)
  • Staff training and empowerment in customer care (lecture 11)
  • Trust and Commitment (lecture 20)

 

 

 

 (30 marks)

 

 

 

Presentation and Referencing: Marks will be awarded for the quality of presentation (in a business report format) and also the use of references throughout the report.

 

(10 marks)

 

Subject Business
Due By (Pacific Time) 05/09/2015 12:00 am
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy