Project #72187 - Discussion

Dr. Greg W. Marshall's official biography from the  website on Barnes and Noble http://www.barnesandnoble.com/w/essentials-of-marketing-management-greg-w-marshall/1100038420?ean=9780078028786.

"Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He also serves as Vice President for Strategic Marketing for Rollins College. He earned his Ph.D. in Business Administration from Oklahoma State University, taking a marketing major and management minor, and holds a BSBA in marketing and MBA from the University of Tulsa. Prior to joining Rollins, Greg was on the faculty at the University of South Florida, Texas Christian University, and Oklahoma State University.

Prior to returning to school for his doctorate, Greg’s managerial industry experience included thirteen years in consumer packaged goods and retailing with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations in industries such as hospitality, financial services/insurance, defense contracting, consumer products, information technology, government, and not-for-profit. Greg has been heavily involved in teaching Marketing Management at multiple universities to both MBA and undergraduate students and has been the recipient of several teaching awards both within his schools and within the marketing discipline."

DISCUSSION TASK

Watch the following interview where Dr. Marshall gives his thoughts on Marketing and Sales.

http://www.youtube.com/watch?v=J7A1eCsOiGA

After hearing Dr. Marshall's comments, (and reading from your textbook) answer the following questions.  Record your answers to each question in well-rounded paragraphs.  Reply to three classmates' posts.

1. Describe the difference between sales and marketing strategies.  What was your concept of marketing before reading the first chapters of the textbook and how has it changed?

2. Discuss the five P's of marketing.  Do you agree with the 5th "P" (Participation) being added to the marketing mix, and how much of an affect do believe it has in the mix?

3. Discuss how marketing plans have been used in your past or current company.  Were you aware of the marketing plan, did you use CRM, and how did the company collect and use marketing information? 

Subject Business
Due By (Pacific Time) 05/29/2015 12:00 pm
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