Project #72407 - Discussion

Maxine Clark is the founder and CEO of Build-A-Bear Workshop, an international toy company based in St. Louis, Missouri. Here is her official biography from the company webiste (www.buildabear.com)

"Maxine Clark is one of the true innovators in the retail industry. During her successful retail career, her ability to spot emerging retail and merchandising trends and her insight into the desires of the American consumer have generated growth for retail leaders, including department store, discount and specialty stores. In 1997, she founded Build-A-Bear Workshop®, a teddy-bear themed retail-entertainment experience. Today there are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, Mexico and the Middle East. The company extends its in-store interactive experience online with its award winning virtual world at buildabearville.com."

DISCUSSION TASK

Watch the videos below to hear Ms. Clark explain her company's philosophy and how Build-A-Bear uses the service-profit chain to drive corporate growth and profitability.

http://www.youtube.com/watch?v=svXA_Zx5cLo

http://www.youtube.com/watch?v=KUb6zENi5Rg  (additional videos in this series are available, and  will appear on the right-hand side of your screen).

Chose a successful service company and discuss how this firm uses the service-profit chain to drive revenue growth and profitability.  Some examples of such companies are Google, Zappos.com, Starbucks, Nordstrom, Ritz-Carlton Hotels. However, you may chose any company you wish.

Write your thoughts in well-rounded paragraphs. 

Subject Business
Due By (Pacific Time) 06/05/2015 12:00 pm
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