Project #72408 - Discussion Question

1. Find a current ad in a magazine, newspaper, or on television and describe its Integrated Marketing Communication strategy using concepts found in the text book- the goal of the promotion, which step in the AIDA model does it represent, type of message, type of advertising, type of execution, is there a sales promotion, it for PR, does it create buzz, etc.

2. Describe a current or past personal selling position you have held and use concepts from the text- type of sales position, process used, how the sales force was organized, how you were trained and managed, compensation and rewards, and how you were evaluated.  Do you believe it was an effective method of selling?

Answer each question ( 1 and 2) in a well-rounded paragraph.

Subject Business
Due By (Pacific Time) 06/05/2015 12:00 pm
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