Project #72587 - Marketing assignment

Submit a one-page case synopsis that addresses the case discussion questions.

  1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
  2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?
  3. How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?
  4. Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix?
  5. Who is Trap-Ease America’s competition?

Subject General
Due By (Pacific Time) 06/01/2015 10:00 am
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