Project #72705 - Consumer Behavior:wk2

Read the Chapter 5 Case Study: “RIDING THE PLUS SIZE WAVE” (Answer each question in 200-350 words) At least two external (outside of the textbook) scholarly sources on the analysis topics must be included and cited. Two scholarly sources are the MINIMUM. This scholarly research on the analysis topics is IN ADDITION to the text or other websites. Most of the .com and .net sources are NOT scholarly and will not be counted toward the required two. Wikipedia, Ask.com, online dictionaries, etc. are NOT scholarly sources and should never be included in your work. PLEASE PUT SOURCES USED WHEN ANSWERING QUESTIONS, AT THE END OF THE ANSWER SO I WILL KNOW WHAT SOURCE GOES WITH WHAT. THANK YOU!! 1. Summarize the key facts of the case. What are the critical issues being presented here? 2. Explain the success of Lane Bryant in relation to self-concept, self-esteem, and self-consciousness. How can they leverage what we know about consumer behavior in these areas in order to increase sales? 3. Go to the Lane Bryant website and another plus size website. Describe differences and similarities with respect to the way women are portrayed in the two websites. What changes have you seen with respect to the media images of women in recent years? Provide examples. 4. Provide an example of another product category that could play to self-concept and self-esteem in in marketing. How would you suggest that the product be advertised? Be specific and detailed with your example.

Subject Business
Due By (Pacific Time) 06/12/2015 07:00 pm
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