Project #72709 - Consumer Behavior: wk5

Read the Chapter 15 Case Study: “MOBILE PHONES INVADE THE WORLD” 

(Answer each question in 200-350 words)

 

At least two external (outside of the textbook) scholarly sources on the analysis topics must be included and cited. Two scholarly sources are the MINIMUM. This scholarly research on the analysis topics is IN ADDITION to the text or other websites. Most of the .com and .net sources are NOT scholarly and will not be counted toward the required two. Wikipedia, Ask.com, online dictionaries, etc. are NOT scholarly sources and should never be included in your work.

 

PLEASE PUT SOURCES USED WHEN ANSWERING QUESTIONS, AT THE END OF THE ANSWER SO I WILL KNOW WHAT SOURCE GOES WITH WHAT.  THANK YOU!!

 

 

1. Summarize the key facts of the case. What are the critical issues being presented here?

 

2. Why have Saudi Arabia and other Middle Eastern countries taken a strong stance on regulating the use of camera phones? Discuss this case in the context of sacred and profane consumption.

 

3. Discuss the Russian culture particularly as it relates to cell phone consumption. On another note, identify and discuss product categories that are accepted in Russia, but would be rejected in the USA due to cultural differences.

 

4. As a cell phone marketer, how might you boost sales and usage by influencing cultural rituals and encouraging the development of cultural rituals? Provide examples.

 

Subject Business
Due By (Pacific Time) 07/02/2015 08:00 pm
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