Project #73210 - summary/small assignment

Small summary abot 3 paragraphs. Answer some of the questions below. It is just to post on a discussion board.

 

Entertainment

Consumers at any age enjoy playing online games like Candy crush or Hay day. Our textbook discussed several forms to integrate brands within games, such as advergames (higher level of integration) and several forms of product/brand placement within games (low to moderate levels of integration).

  • Would you recommend the use of games to supplement BrewDog’s campaign? 
  • What kind of brand integration within a game would you recommend? 
  • What genre may be suitable to the game? Why? 
  • How can the company assess the effectiveness of a brand-sponsored game? 
  • Please consider the target audience of the company when you elaborate your recommendation.

 

Influence

Review table 8.2 in our textbook. 

  • How successful has been BrewDog in applying some of the social shopping tools and sources of influence? 
  • What they have done right? 
  • What can they improve?

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Due By (Pacific Time) 06/07/2015 09:00 pm
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