Project #73584 - Disucssion

WEEK 4: DIRECT AND EMARKETING

 should be 1-2 pages with references APA

Up to this point in the course, you have been studying key concepts of marketing and how they can apply to the hospitality and services industries. From this point onward, you build on that foundational knowledge by exploring technology-enabled marketing strategies and techniques. This week, you focus on direct marketing strategies and the importance of analyzing the audience in order to create an optimal marketing campaign for a product or service.

This week, you meet the following Course Learning Outcomes:

   Analyze relationships between service organizations and markets

   Recognize opportunities for research that can be applied in a marketing consulting environment

   Identify how to implement successful e-business strategies in the hospitality and tourism industries

   Critically analyze e-business within a global context

  

Imagine that you have been asked by your manager to plan an online marketing campaign for one of your company’s product or services. One of your main priorities is to find effective ways to target the right audience. How might you go about doing that? > this is the main question you need to focus on this but mention rest

 

 

By Day 3: Post a brief description of the product or service and the desired audience for the campaign. Then describe at least two specific methods that you could use to determine how best to target the desired audience.

 

 

Learning Resources

   Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th ed., American Edition). Upper Saddle River, NJ: Pearson Education.

Chapter 17: Direct, Digital, Mobile, and Social Media Marketing

Subject General
Due By (Pacific Time) 06/12/2015 04:00 am
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