Project #73789 - Critical Thinking: Advertising and Marketing

Option 1: Advertising and the Hierarchy of Needs

Findthree commercials of products in the same industry. For example, you could choose three brands from the automobile industry such as Mercedes, Harley Davidson, and Ford. Each brand should have different target markets. You may use YouTube videos or commercials from the company’s websites. Be sure to properly cite the source of the videos.

In a well-written paper, assess how each ad draws on the elements in Maslow’s Hierarchy of Needs to appeal to prospective customers. Include in your assessment a comparison of the ads and the approaches they take to addressing these needs. For each ad, briefly explain the target markets and the value propositions afforded by the respective products. Is there an overarching theme in all three? What, if any, distinctive characteristics distinguish them from one another?

Your paper should meet the following requirements:

Option 2: Market Segments

Select two new customer segments for a brand of your choice, and name them. You may create a name based on their characteristics. For example, if you chose a coffee brand, you may have the Serious Sippers as a customer segment and the Dabble Drinkers as the second.

  • Distinguish the primary and secondary markets.
    • The primary market is normally larger than the secondary market. These customers primarily use the product the most.
    • The secondary market can include customers who might use or be interested in the product only occasionally.
  • Detail the demographics and psychographics of both market segments.
    • Include the basic characteristics of your current and potential customer such as age, gender, income, education, ethnicity and geographic locations. You may use existing data.
  • Examine your customers’ lifestyles such as hobbies and other interests. Explain how these lifestyles may affect the purchase decision for this product.

Your paper should meet the following requirements:

You may choose either of these options, it is NOT required to do both and I will not recieve extra credit for such. Deadline is absolute, as late assignments are not permitted. Thank you for your help!

Subject Business
Due By (Pacific Time) 06/14/2015 07:00 pm
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