IBS 240: Term Project
This project is a requirement to complete the course.
This paper constitutes 30% of the course grade
The final report will be submitted by Monday of week 11 via Blackboard
Requirement of 10-12 pages (double space with 1” margin on all sides)
Must cite all sources – work must be original not plagiarized (Use MLA Format).
Details of your Project
You are an entrepreneur (based in the US) who is exploring means to expand your business to another country. Your goal is to study the feasibility of setting up your business in the selected country. The product/service may be new or existing as long as it is not already being sold in your host country.
State the study objectives
Discuss who you are in terms of your company, where you are located, how many employees you have etc. This is to give you some authenticity. You can make up all the info or base it on a small existing company. What is your product(s) and/or service(s)?
Select a host country to expand your business – why did you select this country?
Discuss the business environment in the following contexts:
Political & Economic including trade agreements (10%)
Legal & ethical (10%) ……Learning Outcome 1
Social & cultural (15%) ….Learning Outcome 2
For your analysis, you are required to use any two of the following cultural dimensions (Chapters 4-5):
Hofstede (include home and host country’s comparison charts)
Demographic environment of this country.
Use established facts and figures.
Step three: Based on the above analysis and your research, explore: (15%)…. Learning Outcome 3
Major opportunities for doing business in the host country (e.g. population base, economy, need for the product/service)
Major challenges (e.g. competition, infrastructure, government policies, culture, legal environment)
Step five (10%)….. Learning Outcome 3
Select, describe and justify your entry strategy (Chapter 9). You need to select one and it must be in compliance with local host country laws and culture.
Your final decision – to go ahead; decide against it; or to postpone entering the market.
Discuss 3-4 critical success factors that will contribute to positive outcome of the project
Please remember this is a feasibility study in International Management. You need to use concepts from various chapters and show your understanding and your learning during the course.
I need to read about your ideas and your perspectives.
Format of the report
Cover page with your name and project title
All pieces must be titled and separated e.g.
Study objectives and The home company (step 1)
The host country and its business environment (step 2)
Opportunities and challenges for doing business (step 3)
Entry strategy (step 4)
Our decision – do we want to go into the country or not (step 5)
Cite your sources using MLA format
Title: expanding Apple Store to Saudi Arabia.
|Due By (Pacific Time)
||06/16/2015 08:00 am