Project #74145 - Marketing

 

I'll upload the original outline so you can see the product and what i'm working with. This is a final project and each question needs to be answered in a well rounded paragraph.

The promotion plan is an integral part of any marketing plan, and often carries a significant portion of the marketing budget. Develop the following elements for promoting your offering:

 

1.

 

Review the promotion mix elements and begin to develop goals for promotion and a promotional strategy utilizing the elements of the mix that are most appropriate for your offering.

2.

 

Link the promotional strategy to PLC stages as well as the stages your customers will go through on the AIDA model.

3.

 

Decide how you intend to manage promotion for the offering. Decide on outsourced elements versus elements that will be handled in-house. Establish a structure and process for promotion management.

 

1.

  

Review the overall marketing communications plan and determine the role of interpersonal marketing communications in communicating with target customers.

2.

  

If personal selling is part of the marketing communications plan, create a sales strategy to include nature of sales force (company sales force or external sales team), sales structure, hiring/recruiting policies, and compensation program.

3.

  

By this point in the marketing plan, you have already spent time considering an interactive Web strategy. Here you will develop the marketing communications element. Specific questions you should address include the following. What are the objectives of the interactive marketing communications program? How much and in what format will the company's products and services be presented on the Web site? What action do you want someone visiting the Web site to take after viewing the marketing communications?

4. 

 

  

Determine the level of direct marketing for the company. Specifically, define the role of direct marketing in the overall marketing communications plan. Next, identify specific objectives for the direct marketing effort. Finally, create a direct marketing campaign and follow-up plan.

 

 

Subject Business
Due By (Pacific Time) 06/21/2015 05:00 pm
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