Project #74319 - Marketing assignment

Submit a one-page case synopsis that addresses the case discussion questions.

  1. What factors have played the biggest role in changing the dynamics of Super Bowl advertising in recent years?
  2. Discuss the concepts of reach, frequency, and impact as they relate to Super Bowl advertising. How does consideration and planning for these concepts differ between the Super Bowl and other television events?
  3. When assessing return on investment, what objectives must Super Bowl advertisers consider?
  4. Choose a brand that has not recently run a Super Bowl ad. Design an effective campaign with before, during, and after game promotional tactics.

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Due By (Pacific Time) 06/18/2015 01:00 pm
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