Project #74703 - Essay in marketing

Hand-In Assignment: Viral Marketing Analysis and Plan

·      you incorporate and apply concepts that you have learned throughout the course.

·      As an e-marketing expert, you have been asked to carry out some research in order to analyze why certain marketing campaigns become viral

·      3,000-word academic essay in which you carefully examine the content aspect of viral campaigns and their relationship with customer behavior

·      Then suggest why certain campaigns become viral and create a strategic plan to be followed by an organization in order to assist them in creating a viral campaign

·      Support your writing with academic articles as well as other relevant articles and resources.

·      Use APA citing and referencing. 

 

GRADING:

This assignment is worth 60% of your overall course grade.

Weighting of KASAP Assessment Dimensions for this Assignment

Knowledge = 25%

Analysis = 25%

Synthesis = 10%

Application = 25%

Presentation = 15%

 

 

Learning Resources

   Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th ed., American Edition). Upper Saddle River, NJ: Pearson Education.

                        (For Review) Chapter 17: Direct, Digital, Mobile, and Social Media Marketing 


Subject General
Due By (Pacific Time) 06/26/2015 04:00 am
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