Project #74973 - discussion

Its a discussion so 2-4 paragrahs is fine using apa sitation 

 

This week, you meet the following Course Learning Outcomes:

   Analyze relationships between service organizations and markets

   Recognize opportunities for research that can be applied in a marketing consulting environment

   Identify how to implement successful e-business strategies in the hospitality and tourism industries

Critically analyze e-business within a global context

 

For this Discussion, select a marketing campaign within the past six months that has gone viral.

 

 

 

Learning Resources

   Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th ed., American Edition). Upper Saddle River, NJ: Pearson Education.

                        (For Review) Chapter 17: Direct, Digital, Mobile, and Social Media Marketing 


   Ankeny, J. (2014). Infectious behavior. Entrepreneur, 42(5), 32–38.

   Retrieved from the Glion Library databases.

   Berger, J., & Milkman, K. (2012). What makes online content viral? Journal of Marketing Research, 49(2), 192–205.

Retrieved from the Glion Library databases

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Due By (Pacific Time) 06/28/2015 04:00 am
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