Project #75383 - Marketing Strategy Analysis

This assignment involves a marketing strategy analysis. You will work as a marketing consultant. You will select one company or brand of interest (e.g., Nike, local coffee shop, social networking site) and analyze the effectiveness of its current marketing strategy(e.g., 4Ps and services) used for the brand offerings (product, service, or experience). To do so, you will need to identify the company/brands target consumers and analyze advantages and disadvantages of the current marketing strategy. Based on the disadvantages of the marketing strategy that you identified, you will come up with an idea for a new marketing strategy concerning issues that we covered in our online class (e.g., external influences i.e., changing American society – demographics, values, subcultures etc. – and internal influences i.e., perception, motivation, learning, attitudes etc. as well as consumer decision process). Your short paper should contain the following three (3) parts:1. First, you will select ONE company or brand of interest to you (e.g., Nike, local coffee shop, LinkedIn) and identify a particular consumption area that the company/brand offers (e.g., product, service, or experience). For instance, Nike's brand offering might be apparel and shoes for sports; a local coffee shops brand offering might be coffee or other types of drinks; LinkedIn's brand offering might be service for social networking. These are just examples. You should be creative in choosing a company or a brand! 2. Second, you will conduct research and analyze the effectiveness of the current marketing strategy (concerning 4Ps and services) with regard to this company/brand offering (e.g., product, service, or experience). Then, you will identify the company's/brand's target consumers and analyze advantages and disadvantages of the current marketing strategy with regard to reaching these target consumers. For instance, you might analyze (a) whether the company's/brands current marketing strategy is effective and satisfies the changing consumer behavior/changes in American society, (b) whether the marketing communication used for the advertisement is appealing to the targeted groups of consumers etc. You might use TV advertisements, printed advertisements, or other forms of advertisements/communication for this analysis (if applicable). 3. Based on the findings regarding the current marketing strategy, you will come up with an idea for a new marketing strategy that takes into account the issues we covered in class (e.g., external influences i.e., changing American society, demographics, values, subcultures, and internal influences i.e., perception, motivation, learning, attitudes etc. as well as consumer decision process). All three sections should be addressed in a type-written report. The body of the analysis should not exceed six double-spaced typed (12-point type) pages. However, extensive use of appendices (such as charts, tables, industry-related ads etc.) is acceptable. Each item in the appendix must be individually referenced in the body. References (i.e., sources of information) must be cited in the body and listed in a reference section. As with all written assignments, your analysis will be evaluated on its professional appearance, readability, and apparent effort, as well as on its content.

Subject Business
Due By (Pacific Time) 07/02/2015 11:59 pm
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy