Project #75453 - Marketing assignment

Read the following cases and answer these questions. Submit a one-page case synopsis that addresses the case discussion questions for case 4,5,6. Do not use external sources for support. Answer the questions based off of the reading only.

note: case 6 starts on page 390.

Case 4: The Super Bowl

  1. What factors have played the biggest role in changing the dynamics of Super Bowl advertising in recent years?
  2. Discuss the concepts of reach, frequency, and impact as they relate to Super Bowl advertising. How does consideration and planning for these concepts differ between the Super Bowl and other television events?
  3. When assessing return on investment, what objectives must Super Bowl advertisers consider?
  4. Choose a brand that has not recently run a Super Bowl ad. Design an effective campaign with before, during, and after game promotional tactics.

Case 5.

1.       Analyze the marketing environment and the forces shaping eBay’s business over the years.

2.       How has the change in the nature of eBay sellers affected the creation of value for buyers?

3.       Do you agree or disagree with CEO Donahoe that eBay’s turnaround strategy is the best way to go?

 

4.       Based on eBay’s current developments with PayPal and mobile apps, predict the outcome for the company in five years.

Case 6.

1.       As completely as possible, sketch the value chain for Pandora from the production of content to the listener.

2.       How do horizontal and vertical conflict impact Pandora?

3.       How does Pandora add value for customers through its distribution functions?

4.       Will Pandora be successful in the long term? Why or why not? 

Subject General
Due By (Pacific Time) 07/02/2015 11:00 am
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy