Project #75492 - Marketing assignment

Read the following cases and answer these questions. Submit a one-page case synopsis that addresses the case discussion questions.

 

  1. Analyze the buyer decision process of a traditional Porsche customer.
  2. Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or Panamera customer.
  3. Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s?
  4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes toward the brand?
  5. What role does the Porsche brand play in the self-concept of its buyers?

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Due By (Pacific Time) 07/02/2015 12:00 pm
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