Project #76312 - CIBC Mortgage Selling

Selling CIBC Mortgages Report – Provide references. Most answers will be on CIBC website, mortgages.

Executive Summary - A one page outline of all that is presented in the report including client, your company, and product and how you achieved the successful outcome. Look at attachment 1 for example.

Table of Contents

Your Customer’s Profile - Financial, social, customer type. Buying need and Need behind the need. How product features turn into benefits to this customer – Feature, Advantages, Benefits. Look at attachment 2 for example.

Your Sales Objectives – Primary, Minimum, Optimistic, Secondary (2) In My Own Words – make me believe you’re preparing to go on a real sales call and it matters to you. Look at attachment 3 for example.

 

Subject English
Due By (Pacific Time) 07/16/2015 12:00 am
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