Project #76428 - what does ethical consumerism mean to business?

Choose a company and explain and analyse how they operate ethically. This must take into account the ethics and values of the company you choose to focus on.

 

The report must be written in business report format and include the following sections:

 

  • An executive summary which gives a brief overview of the argument in your report including key findings and conclusions.

  • A contents page which lists the sections and the page numbers.

  • An introduction which gives an overview of the structure of your report.

  • A brief overview and analysis of ethical consumerism, identifying the examples of some of the products which fall into the ethical category. You must include a definition of ethical consumerism and arguments as to why it is a good strategy for businesses to adopt.

  • A detailed review of one company claiming to operate ethically. Discuss the approach(es) they have used to become a more socially conscious business, linking this with their ethics and values.

  • The results of a short opinion survey on what influences consumer buying behaviour, carried out by you from a small sample of 10-15 students at GSM London. You need to conduct primary research for this section.

  • A conclusion which includes critical evaluation of ethical consumerism based on the evidence that you have gathered both from your primary and secondary research, focusing on the company you have chosen for detailed review.

  • You must include a references list after the main body of the report. Remember to use Harvard referencing where appropriate.

  • A copy of your opinion survey should be included in an appendix.

 

Supporting material will be posted on Blackboard, but you will be expected to undertake research using newspaper/magazine/web articles, journals and text books. There will also be input in class time to assist you with the topic.

 

Word limit: Not more than 2000 +/- 10%

 

A suggested word count for each section is given below.

 

Executive summary

100 words

Introduction

200 words

Ethical consumerism

400 words

Company review

600 words

Opinion survey

400 words (not including survey/tables etc)

Conclusion

200 words

Recommendations

100 words

75% of the assignment is done, I want somebody have a look at and correct it plz. and please reply asap plzz

Subject Business
Due By (Pacific Time) 07/14/2015 07:00 am
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy