Project #77605 - Visual Literacy in Business

Final Project- Step Three 

You should now have a strong foundation for the message you plan to communicate in your Final Project as well as a good idea of how you want to incorporate visuals. This week, you are required to locate or create at least five possible visuals that you might utilize for your Final Project (e.g., photographs, drawings, video clips, screenshots). 

In a one- to two-page paper (not including the title and reference pages), explain the following:

  • Why you selected the visuals.
  • How they support your intended message.
  • What reaction or results you hope to gain from the use of these visuals.

As part of your explanation, be sure to include examples to support each required point. Include your visuals in the paper (be sure to reference any visuals that you did not create in proper APA format). Your paper must be formatted according to APA style as outlined in the approved APA style guide.

grading rubric CGD218.W3A1.01.2015 Description: Total Possible Score: 7.00 Describes the Benefits and Challenges of Readily Available Visual Media Total: 1.00 Distinguished - Fully describes the benefits and challenges of readily available media and provides specific and relevant examples for support. Proficient - Describes the benefits and challenges of readily available media and provides relevant examples for support. Minor details are missing. Basic - Partially describes the benefits and challenges of readily available media and provides general examples for support. Relevant details are missing. Below Expectations - Attempts to describe the benefits and challenges of readily available media; however, does not include examples for support and significant details are missing. Non-Performance - The description of the benefits and challenges of visual media is either nonexistent or lacks the components described in the assignment instructions. Describes the Ethical and Legal Implications of Using Visual Media Total: 1.50 Distinguished - Thoroughly describes the ethical and legal implications of using widely available visual media and provides specific and relevant examples for support. Proficient - Describes the ethical and legal implications of using widely available visual media and provides relevant examples for support. Minor details are missing. Basic - Partially describes the ethical and legal implications of using widely available visual media and provides general examples for support. Relevant details are missing. Below Expectations - Attempts to describe the ethical and legal implications of using widely available visual media; however, does not provide examples for support and significant details are missing. Non-Performance - The description of the ethical and legal implications of using widely available visual media is either nonexistent or lacks the components described in the assignment instructions. Describes How the Legal and Ethical Issues Can Be Avoided Total: 1.50 Distinguished - Comprehensively describes how the ethical and legal issues can be avoided when using widely available visual media and provides specific and relevant examples for support. Proficient - Describes how the ethical and legal issues can be avoided when using widely available visual media and provides relevant examples for support. Minor details are missing. Basic - Partially describes how the ethical and legal issues can be avoided when using widely available visual media and provides general examples for support. Relevant details are missing. Below Expectations - Attempts to describe how the ethical and legal issues can be avoided when using widely available visual media; however, does not provide examples for support, and significant details are missing. Non-Performance - The description of how the ethical and legal issues can be avoided when using widely available visual media is either nonexistent or lacks the components described in the assignment instructions. Critical Thinking: Explanation of Issues Total: 0.50 Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding. Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding. Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding. Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. Critical Thinking: Student’s Position Total: 0.50 Distinguished - Specific position is inventive, considering the intricate ideas of an issue. Limits of position are recognized. Other viewpoints are synthesized within position. Proficient - Specific position is adequate, considering some of the complexities of an issue. Limits of position are recognized. Other viewpoints are synthesized within position. Basic - Specific position is adequate, considering the intricate ideas of an issue. Limits of position are recognized but are not synthesized within position. Below Expectations - Specific position lacks inventiveness and insufficiently considers the intricate ideas of an issue. Limits of position are overlooked. Other viewpoints are not recognized within position. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. Written Communication: Control of Syntax and Mechanics Total: 1.00 Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand. Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand. Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader. Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. APA Formatting Total: 0.50 Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page. Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. Page Requirement Total: 0.25 Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages. Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages. Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions. Resource Requirement Total: 0.25 Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly. Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly. Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Subject Business
Due By (Pacific Time) 08/02/2015 04:00 pm
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