Project #77890 - Visual Literacy in Business

Here are two assiments. please submite 2 documents

#1

Packaging Visual Communication 

Over the past few weeks, you’ve worked to put together a communication piece through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful. Finally, describe how failing to put as much effort into the preparation stage could be detrimental to the ultimate communication of your message, and describe how this concept can be applied to the messages you communicate in your work environment. 

This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation.

 

grading rubric:

Description:

 

Total Possible Score: 3.00

 

Content

Total: 2.25

Distinguished - Responds with a thorough reflection that is related to all aspects of the journal prompt. Applies professional, personal, relevant prior knowledge, and/or other real-world experiences in a manner that is rich in thought and provides valuable insight into the topic. Analyzes preconceptions and biases by deconstructing elements of personal assumptions and synthesizes own awareness using new modes of thinking.

Proficient - Responds with a reflection that is related to almost all aspects of the journal prompt. Applies professional, personal, or other real-world experiences in a manner that provides valuable insight into the topic. Provides a limited analysis of preconceptions and biases and somewhat synthesizes own awareness using new modes of thinking.

Basic - Responds with a reflection that is related to most aspects of the journal prompt. Applies professional, personal, or other real-world experiences in a manner that provides limited insight into the topic but may not be wholly relevant to the journal prompt. Demonstrates self-reflection by identifying preconceptions or biases compared to new modes of thinking.

Below Expectations - Responds with a reflection that is related to some aspects of the journal prompt. Attempts to apply professional, personal, or other real-world experiences, but their relevance to the journal prompt is unclear. Self-reflection is vague and/or fails to relate to preconceptions or biases and new modes of thinking.

Non-Performance - The journal is either nonexistent or lacks the components described in the assignment instructions.

 

 

Coherence

Total: 0.45

Distinguished - Effectively communicates ideas or points in a logical and organized manner. Reflections are sophisticated and formulate wholly appropriate and pertinent connections between the journal topic and relevant prior knowledge.

Proficient - Communicates ideas or points in a manner that is mostly logical and organized. Reflections formulate appropriate connections between the journal topic and relevant prior knowledge.

Basic - Communicates ideas or points in a manner that demonstrates a limited understanding of content organization. Attempts to reflect upon journal topic, but the connections between the journal topic and prior knowledge are vague.

Below Expectations - Attempts to communicate ideas or points; however, the content organization is extremely limited. Fails to provide a reflection that connects the journal topic to prior knowledge.

Non-Performance - The journal is either nonexistent or lacks the components described in the assignment instructions.

 

 

Mechanics

Total: 0.30

Distinguished - Journal contains no errors related to grammar, spelling, and sentence structure.

Proficient - Journal contains only a few minor errors related to grammar, spelling, and sentence structure, but they do not distract the reader from the content.

Basic - Journal contains a few errors related to grammar, spelling, and sentence structure, which slightly distract the reader from the content.

Below Expectations - Journal contains major errors related to grammar, spelling, and sentence structure, which distract the reader from the content.

Non-Performance - The journal is either nonexistent or lacks the components described in the assignment instructions.

 
 
 
 
 
 
 
 

 

project # 2

 

Final Project: Using Visuals to Communicate a Message

Visual media can have a significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot. 

Throughout this course, you decided on a message to communicate, determined the most effective platform or medium for that message, and selected the most appropriate visuals to support the message. For the Final Project, incorporate a minimum of three different types of visual design, such as typography, graphics, and images to deliver your intended message. Note that if you did not create the visual, you must include a reference for the visual(s) contained in the project. 

For this project, use the concepts you’ve learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to use any of the examples listed below, or if you choose to select examples not included on the list, be sure to request instructor approval prior to completing the Final Project. 

Examples of Business Communication

How Each Example Might Look for Your Assignment

Presentation on department achievements

PowerPoint slides with visuals such as video clips, images, and charts and associated speech in the Speaker’s Notes section at the bottom..

Print advertisement for your own business

Word document or PDF version of an advertisement, complete with appropriate image(s), embedded (or links to) video clips, composition, typography, and company logo and website.

Training materials on your job responsibilities

Word document or PDF version of job instructions using typography, composition, and relevant images and video to promote clarity.

Company website

Word document, PowerPoint, or PDF mock-up that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, video clips, and shapes representing where the buttons would be.

 



Your Final Project must contain aspects of each element discussed in the course as it applies to your example communication piece. It must use appropriate typefaces, deliver a clear message, and have clear brand identity. It must also use an appropriate composition of graphics, photos, video, or other visual media. In addition to the text, your paper must contain a minimum of five scholarly sources, two of which must be from the Ashford University Library. 

In your five- to seven-page paper (not including the title and reference pages or the three visual media examples), be sure to address the following: 

 

  • Discuss the rationale behind choosing each of the three media elements and support your discussion with concepts from the course material.
  • Explain why the media elements contained in your Final Project deliver the message you intended to communicate.
  • Describe the intent of the message.
  • Apply a minimum of five concepts from the course material to support your choice of media elements. For example you may use concepts such as visual literacy, perception, visual marketing, storytelling, design, branding, social media, communication theories, or any of the other concepts presented during the course. Be sure to discuss the relationship of the concepts to the media elements that you have chosen.

Writing the Final Paper

The Paper:

 

  1. Must be five to seven double-spaced pages in length (not including the title and reference pages or the three visual media examples) and formatted according to APA style as outlined in the approved APA style guide. Title page, reference page, and any exhibits or appendices are not counted in the paper length. 
  2. Must include a cover page that includes:
    1. Title of paper
    2. Student's name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must include a title page and an abstract.
  4. Must include an introductory paragraph with a succinct thesis statement.
  5. Must address the topic of the paper with critical thought.
  6. Must conclude with a restatement of the thesis and a conclusion paragraph.
  7. Must use a minimum of five scholarly in addition to the text, two of which must be from the Ashford University Library.
  8. Must use APA style to document all sources. 
  9. Must include a reference page that includes the scholarly sources that you relied upon in constructing your paper per APA guidelines. 
  10. Must be written in the third person.

CGD218.W5A1.01.2015

 

Description:


Total Possible Score: 21.00

 

Uses At Least Three Different Types of Media to Deliver the Intended Message

Total: 2.00

Distinguished - Clearly uses at least three different types of media to appropriately deliver the intended message.

Proficient - Uses at least three types of different media to appropriately deliver the intended message. One of the media types is unclear.

Basic - Uses at least three types of different media to deliver the intended message. At least one of the media types is unclear or inappropriate.

Below Expectations - Uses at least two types of different media to deliver the intended message; however, the media types are unclear and/or inappropriate.

Non-Performance - The three different types of media to deliver the intended message are either nonexistent or lack the components described in the assignment instructions.

 

Discusses the Rationale for the Three Media Elements

Total: 3.00

Distinguished - Thoroughly discusses the rationale for each of the three media elements contained in the message.

Proficient - Discusses the rationale for the three media elements contained in the message. Minor details are missing.

Basic - Partially discusses the rationale for at least two of the media elements. Relevant details are missing.

Below Expectations - Minimally discusses the rationale for at least two of the media elements. Significant details are missing.

Non-Performance - The discussion of the rationale for the three media elements is either nonexistent or lacks the components described in the assignment instructions.

 

Explains Why the Media Elements Deliver the Intended Message and Describes the Intent of the Message

Total: 3.00

Distinguished - Comprehensively explains why the media elements deliver the intended message and completely describes the intent of the message.

Proficient - Explains why the media elements deliver the intended message and describes the intent of the message. The explanation or description is slightly underdeveloped.

Basic - Partially explains why the media elements deliver the intended message and generally describes the intent of the message. The explanation or description is underdeveloped.

Below Expectations - Minimally explains why the media elements deliver the intended message and provides little or no description of the message intent. The explanation and description are significantly underdeveloped.

Non-Performance - The explanation of why the media elements deliver the intended message and the description of the intent of the message are either nonexistent or lack the components described in the assignment instructions.

 

Applies Concepts to Support the Media Element Choices and Discusses the Relationship of the Concepts to the Media Elements

Total: 3.00

Distinguished - Effectively applies at least five concepts from the material to support media element choices and thoroughly discusses the relationship of the concepts to the media elements.

Proficient - Applies at least five concepts from the material to support media element choices and discusses the relationship of the concepts to the media elements. Minor details are missing.

Basic - Generally applies at least four concepts from the material to support media element choices and partially discusses the relationship of the concepts to the media elements. Relevant details are missing.

Below Expectations - Attempts to apply at least three concepts from the material to support media element choices; however, does not discuss the relationship of the concepts to the media elements. Significant details are missing.

Non-Performance - The application of concepts from the material to support media element choices and discussion of the relationship of the concepts to the media elements are either nonexistent or lack the components described in the assignment instructions.

 

References Requirement

Total: 3.00

Distinguished - The paper contains more than five scholarly sources in addition to the text and more than two sources are from the Ashford University Library. Expertly applies and cites the sources.

Proficient - The paper contains five scholarly sources in addition to the text and two sources are from the Ashford University Library. Appropriately cites the sources. Minor inaccuracies are present.

Basic - The paper contains fewer than five scholarly sources in addition to the text and fewer than two sources may be from the Ashford University Library. May not cite all sources and/or major inaccuracies are present.

Below Expectations - The paper contains fewer than five scholarly sources in addition to the text and none of the sources are from the Ashford University Library. May attempt to cite sources and significant accuracies are present.

Non-Performance - The sources requirement is either nonexistent or lacks the components described in the assignment instructions.

 

Organization: Introduction, Thesis Statement, and Conclusion

Total: 2.00

Distinguished - The paper is logically organized with a well-written introduction, thesis statement, and conclusion.

Proficient - The paper is logically organized with an introduction, thesis statement, and conclusion. One of these requires improvement.

Basic - The paper is organized with an introduction, thesis statement, and conclusion. One or more of the introduction, thesis statement, and/or conclusion require improvement.

Below Expectations - The paper is loosely organized with an introduction, thesis statement, and conclusion. The introduction, thesis statement, and/or conclusion require much improvement.

Non-Performance - The introduction, thesis statement, and conclusion are either nonexistent or lack the components described in the assignment instructions.

 

Critical Thinking: Explanation of Issues

Total: 1.25

Distinguished - Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient - Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic - Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations - Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

 

Critical Thinking: Student’s Position

Total: 1.25

Distinguished - Specific position is inventive, considering the intricate ideas of an issue. Limits of position are recognized. Other viewpoints are synthesized within position.

Proficient - Specific position is adequate, considering some of the complexities of an issue. Limits of position are recognized. Other viewpoints are synthesized within position.

Basic - Specific position is adequate, considering the intricate ideas of an issue. Limits of position are recognized but are not synthesized within position.

Below Expectations - Specific position lacks inventiveness and insufficiently considers the intricate ideas of an issue. Limits of position are overlooked. Other viewpoints are not recognized within position.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

 

Written Communication: Control of Syntax and Mechanics

Total: 1.50

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

 

APA Formatting

Total: 0.50

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

 

Page Requirement

Total: 0.50

Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient -The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. 

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

 
 
 
 

Subject Business
Due By (Pacific Time) 08/09/2015 06:00 pm
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