Project #78271 - Case

 

2. Does Under Armour have any core competencies and, if so, what are they?

3. Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence?

 

5. What are the key elements of Under Armour’s strategy?

 

8. How does Under Armour’s competitive strength compare against that of Nike and The adidas Group? Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer. Based on your assessment and calculations, does Under Armour have a net competitive advantage or disadvantage in competing against Nike and The adidas Group?

 

7. What is impressive about Under Armour’s financial performance during the 2006-2011 period (as shown in case Exhibit 1)?

 

Each questions should be answered seperately with well rounded thought out answers in paragraph form.

Subject Business
Due By (Pacific Time) 08/09/2015 12:00 pm
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