Project #78373 - Statistics Help- Ind Assignment

Please provide a 150 word response for each topic below.

Statistics for Business and Economics, Ch. 1

How would you define statistics? How is statistics used in business decision making?

Basic Statistics for Business and Economics,Ch. 1

How do we define measurement? What are various levels of measurement? How do you select measurement levels when developing a survey or data collection tool? Explain with examples. 

Level of Measurement

Develop five demographic questions to measure gender, age, years of experience, level of education, and ethnicity. Identify the level of measurement used.

Four Levels of Measurement Scenario

Data was collected by a large car manufacturer concerning a new prototype car, the Cielo. Thirty carefully selected respondents were shown the car and fully briefed about its capabilities. The data collected included age in years, gender, social status—ranging from 10, low status, to 30, high status measured by Likert scale; attitude toward the Cielo—ranging from 6, negative attitude, to 30, positive attitude measured by Likert Scale; and intention to purchase the Cielo—yes or no.

Use the previous scenario “Levels of Measurement” to identify the following:

  • Whether the data is qualitative or quantitative
  • The measurement level for each variable

Justify your answer with your understanding of four levels of measurement.

Develop 1 to 2 research questions that could be answered by the data.

Discuss how the findings might help with business decision making.

 

Subject Business
Due By (Pacific Time) 08/06/2015 10:00 am
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