Project #78416 - Computer IT (3 paragraphs)

Good evening scholars, 

I am needing my discussion post completed; due date is 08/06/2015 (Thursday) by 7pm Pacific Time. 



Here is the topic for the discussion question which needs to be a minimum of 1 paragraph (2 paragraph max)


reflect on the following questions and post your answers:

What are some of the benefits of creating web presence for a small business, including marketing and increased customer base?

From the media, research, or personal experience along with what you learned in this chapter and simulation, what are some of the security concerns with e-commerce and m-commerce?

When responding to your peers, discuss from research or personal experience how security has impacted your use or acceptance of e-commerce and m-commerce. Provide specific examples from the textbook or other sources to support your answer.





Next, you will need to reply back to these user’s discussion posts as well (minimum of 1 paragraph) (2 paragraph max)

#1 (Cruisin Fusion-S.S)

E-commerce is the buying and selling of goods and services over the Internet and other networks, and allows financial transactions between consumers, businesses, government, and non-profit organizations. E-commerce can also provide shopping cart software which provides small and large businesses the ability to support secured transmissions, track transactions, and manage their products. Web accessibilities for people with disabilities allows them to access the web and its resources as well as increase a company’s customer base (Wallace, 2013).

M-commerce (mobile commerce) is the use of mobile or wireless devices for e-commerce purposes such as bill pay, purchasing goods, and banking (Wallace, 2013). Some companies may have apps for their companies, while others may have a website designed for mobile devices.

Marketing strategies include having an in-depth understanding of how the web works, knowledge on how different people use the web, and why people return to the site or choose to ignore it. Search engine optimization (SEO) is used to improve the company’s site position in the results list. Effective search terms and keywords are also important in order to get the site’s visitor to the area they are searching for quickly, thus improving consumer experience and reducing frustration (Wallace, 2013).

Some security concerns with both e-commerce and m-commerce are computer fraud and security breaches such as the TJX breach that affected over 100 million customers. Although companies can apply for a seal of approval through TRUSTe which ensures that the company is following strict privacy standards, security breaches can occur and should be addressed immediately (Wallace, 2013).

Reference: Reference: Wallace, P. (2013). Introduction to information systems (Second ed.). Upper Saddle River, NJ: Pearson Education

 


#2 (Increasing Your Revenue in the Information Age-D.I.)

According to an article at businessinsider.com written by Cooper Smith a senior research analyst with BI Intelligence, US E-commerce growth is now far out-pacing overal retail sales (Smith C, 2014). Web presence is an absolutely necessity for any business now, from small to large. One of the benefits besides increased revenue for your business, are not only pooling customers from your local city and state, you are now visible to the entire world. Think about it, you go from some hundreds of thousands of users to billions in a matter of a few changes to your business model. With this drastic increase in users you are bound to be visible to another significant part of the population, those who wish to exploit you. Security remains the number once concern in all business physical and digital, online and mobile. You are a lot more accessible to thieves and hackers online and in  your mobile device, which makes it important to address any security concerns. For instance, you need to start and maintain a secure storage facility for customer information, you need to make your customers feel safe so that they can return to purchase more. The Target and Sony Playstation Network hacks were a huge setback to both companies, they had such huge security breaches they had to shut down for a while, and when you are visible and available to so many customers at any one time, even a matter of a few seconds or minutes could cost you thousand of dollars. Uptime goes hand in hand with the quality of your security.

 

References:

 

Smith, C. (2014, April 2). US E-Commerce Growth Is Now Far Outpacing Overall Retail Sales. Retrieved August 5, 2015, from http://www.businessinsider.com/us-e-commerce-growth-is-now-far-outpacing-overall-retail-sales-2014-4

Subject Computer
Due By (Pacific Time) 08/06/2015 07:00 pm
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