Project #79022 - Strategic review report

One of the most recent leading developments in the business world has been the rise of new types of business models which completely revolutionize the workings of industries sometimes decades, if not centuries old. We have seen this level of change hit a wide range of industries ranging from retail, music and books to now even revolutionizing previously untouched business areas such as transport, hotels, education and banking. This phenomenon is known as disruptive innovation which was put forward by Clayton Christensen, of Harvard Business School, in his book “The Innovator’s Dilemma”. Mr Christensen used the term to describe innovations that create new markets by discovering new categories of customers. They do this partly by harnessing new technologies but also by developing new business models and exploiting old technologies in new ways. This assignment will undertake a strategic review of some of the companies leading this process.


·         Bet365 (must focus on UK market where possible)





Choosing one of the aforementioned companies your group must undertake a strategic review. All group members are expected to participate. As part of the strategic review you must conduct a strategic analysis of both the internal and external environments. Hence, students will examine the strategic choices facing this organization and evaluate these choices as to their suitability, acceptability and feasibility. You are also encouraged to provide a critique of contemporary strategic management research and practice within your report. 


1.        Executive Summary


Provide a concise one page summary of the key issues identified within the report



2.        Corporate Objectives


Put forward corporate objectives for your selected company for the coming year. Include both financial and strategic objectives.



3        External Analysis

Conduct both of the following tasks

3.1 Macroeconomic Analysis. Conduct a PESTLE analysis for the chosen firm.

  3.2  Competitive Analysis. Utilise Porter’s Competitive Forces for your analysis



4        Internal Analysis: Strategic Capabilities

Conduct both of the following tasks

4.1 Resource Audit, distinguishing between Basic and Unique Resources

4.2 Analysis of Functions of the business and Core Competencies


5         Basis of Competitive Strategy


5.1    Analysis of Bowman’s Strategy Clock. In your answer identify which of the available positions does the firm take and

-          Identify Key Market Segment(s) targeted within chosen business area e.g by age, income, lifestyle etc

-          Briefly analyse the various practices the firm adopts to sustain their competitive advantage and meet customer needs.



6        Strategic Choice


In the light of the preceding sections, examine the key directions for future growth for the selected company. Using Ansoffs’ Matrix, examine each of the 4 options available, detailing what each choice would possibly entail

-          Market Penetration

-          New Product Development

-          New Market Development

-          Diversification



7.   Strategy Evaluation

Choosing one of the options of Ansoff’s matrix assess the level of

-          Suitability

-          Acceptability

-          Feasibility

Facts & figures, academic opinion and commentary from industry experts may all be utilised to aid evaluation and justify selection. Please consult class notes and key texts such as Johnson, Scholes et al. (2013) regarding these strategic concepts.


8.  Conclusions

Conduct an overall summary of the strategic issues facing the selected company Examines how the selected company can

·       Make the most of their strengths?

·       Circumvent weaknesses?

·       Capitalize on opportunities?

·       Manage their threats?


A SWOT analysis with bullet points is not required here, instead focus on key issues raised in the report.

Subject Business
Due By (Pacific Time) 08/12/2015 12:00 pm
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