Project #79289 - Managing Resources

Assignment 6 - Taylor Swift
 

EXERCISE:

Explain how a performer such as Taylor Swift (or another performer of your choice) can effectively manage the impressions of her dedicated fans as well as potential fans during the

  • pre-purchase phase,
  • the service encounter, and
  • the post-purchase phase.  

In assessing the phases, identify how an entertainer can effectively meet the intangible needs and wants, as well as the tangible goods requests, of her fan base.  Develop a target market assessment of her from research you conduct on the cost/benefit assessment that fans utilize in each of the phases.

Narrative defense should be at least 500 words that utilizes appropriate APA citations and references

Subject Business
Due By (Pacific Time) 08/14/2015 12:00 am
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