Project #79569 - b2b

Students must address the following question: 1200 WORDS essay

 

Some products that are sold to both business customers and consumers originate in consumer 

markets, while others were first sold to business customers. What are the advantages of 

starting to sell business products to consumers? What are the potential pitfalls? What are the 

advantages of starting to sell consumer products also to business customers? What are the

potential pitfalls?

 

Individual assignment outcomes Demonstrated understanding with substantive, analytical insights, given your position taken in response to the question. Do not merely regurgitate concepts from the text. 

Application of relevant, important B2B concepts, constructs, theories and themes to the analysis. This however is not an exercise in literature review. 

Analysis, explanation and discussion that are company and industry specific [where relevant]. 

Demonstrated normative insights as a result of the analysis.

A focused and structured approach in presentation of analysis, critique and application of concepts.

Submission requirements The individual assignment should be typed in essay format, 1.5 line spacing, with one-inch (25mm) margins.

Numbering of pages is essential.

There should be no more than 1,200 words. Any tables, diagrams and references are extra. The assignment must have a cover sheet and a copy of marking criteria and standards.

 

Subject Business
Due By (Pacific Time) 08/17/2015 12:00 am
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