Project #79615 - Apple Ratio Analysis

Ratio analysis is a common technique in financial analysis.  A colleague states that a thorough ratio analysis is all that is needed in considering the financial health of a company. Although you agree that ratio analysis is a helpful guide, there may be some potential pitfalls in ratio analysis.  

Discuss at least 3 potential issues in utilizing ratio analysis that you would share with your colleague.

In addition, calculate a liquidity, profitability, and efficiency ratio from Apple Inc.  to demonstrate your observations in a 200 – 300 word explanation, that is supporting your findings.

Subject Business
Due By (Pacific Time) 08/19/2015 11:59 pm
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