Project #79938 - marketing7.5

Select two of the following questions for your discussion posting.

1.      In your own words, describe some of the international consumer promotion activities that international firms currently engage in, while addressing ethical issues and international standards involved.
2.      Discuss some of the management and culture-related challenges involved in international salesforce management? How do companies address those challenges?
3.      Countertrade helps a company do business in markets that otherwise would be inaccessible. What are the different approaches to countertrade that a manufacturer of telecommunications equipment could use to penetrate such markets? Provide an example.

Subject Business
Due By (Pacific Time) 08/23/2015 12:00 pm
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