Project #79969 - Children the final frontier for cell phones

1. Summarize the key facts of the case. What are the critical issues being presented here?

 

2. How might collective decision making play a role in the decision to buy a cell phone for a young child? Provide a possible scenario for this decision including the five decision making roles in your example.

 

3. Discuss the family life cycle and current trends that impact the marketing of cell phones to children.

 

4. How might Samsung market their cell phones to children as a primary market, an influence market, and a future market? Provide a specific example for each.

Subject Business
Due By (Pacific Time) 08/23/2015 05:00 pm
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