Project #80429 - Homework management

 

3-4 pages double spaced

You have decided to start a *cookie company in the Kansas City area using the recipes handed down to you by your grandmother.  You plan to market in the locally initially but intend to go regional within 5-10 years. (*If you would like to do something other than a cookie company, please coordinate with me.)

 

1.    As you prepare your business plan, you conduct an environmental analysis.  This analysis requires some research of the local, state, and national environment – with emphasis on the KC area where you will start your company. Briefly describe how each of the following aspects of the macroenvironment will affect your company:

 

a.    the economy

ANSWER : ……………

b.    technology

ANSWER : ……………

c.     laws and regulations

ANSWER : ……………

d.    demographics

ANSWER : ……………

e.    social issues and the natural environment

ANSWER : ……………

 

2.    What corporate culture do you wish to create within your cookie company? What do you value and how do you wish to be known by your employees/customers/ community/the industry/suppliers/etc.?

ANSWER : ……………

 

3.  Discuss how you intend to make decisions in your cookie company (unilaterally/participative/combination/etc.).  Support your answer.

ANSWER : ……………

 

3-4 pages double spaced

4.  You are now at the point in your cookie company business plan development where you need to write:

ANSWER : ……………

 

            a) a name for your cookie company

b) a mission statement

            c) a vision statement

            d) at least three strategic goals

 

5.  Perform a SWOT analysis of your cookie company using a SWOT Chart. Make whatever reasonable assumptions your analysis requires.  Summarize your analysis with comments regarding how you intend to take advantage of your strengths and opportunities and mitigate weaknesses and threats (do not simply provide me with a chart – apply it to your company and give me the “so what”).

ANSWER : ……………

 

 

Subject Business
Due By (Pacific Time) 08/30/2015 05:00 pm
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