Project #80430 - Marketing Business Memo

Below are the instructions for the Memo. I have included a template, more detailed instructions and a rubric.

The book for the class is Business Connecting Principles to Practice 2nd edition. I have also included the powerpoints for the two chapters that should referenced from the book to complete the assignment.

 

You received the message below from your manager.  Respond in memo format.

I understand you are studying about the marketing environment in your master’s studies.  It is really critical that all of us in the firm keep the factors in the marketing environment and their potential impact upon us in mind.  I would like you to write a brief memo explaining their importance that I can circulate among the employees.  Because most of them are unfamiliar with these ideas, please keep your explanation uncomplicated and straightforward.  For illustration purposes, please use two factors that you think will strongly impact our own industry (one in a positive way and one in a negative way) and how our firm could be better positioned to face each of them.

 

Instructions are provided in the syllabus.  The memo grading rubric is provided under the Syllabus content heading.  NOTE: “your firm” may be any one you desire.  Use headings or separate paragraphs in the memo to properly identify and introduce topics. Sources should be cited at the end of your memo in APA format.

Subject Business
Due By (Pacific Time) 09/03/2015 08:00 am
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