Project #80466 - Marketing Audit

CAPSTONE EXERCISE:

Using the aspects of Service Businesses explored throughout the term, develop an Audit of your planned Service, whether as a standalone business or as combined with a good.  Be sure to fully explore the 4 I's of Services:

Intangibility

Inseparability

Inconsistency

Inventory

 

Develop the graphics that compare the goods and/or services that consumers buy and what they expect of the purchase decision.

Characteristics Goods Services
Products Tangible Intangible
Measurement Ability Objective Subjective
Perceptions of Customers Standardized Summarized Evaluations
Shelf Life Immediate to long Zero
Form Manufacturing Marketing Creates
Delivery Structured Unstructured
Product Flexibility Limited Broad
Marketing Traditional and External Non-traditional and Mostly Internal

 

 

Supporting Materials

Subject Business
Due By (Pacific Time) 08/30/2015 12:03 pm
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